Guillermo Magana

Business Developer & Technical Sales Manager West Coast USA & Canada

Chef Guillermo Magana Jr., based in Phoenix, Arizona, brings 15 years of culinary experience across high-end resorts, luxury hotels, restaurants, bakeries, and prestigious country clubs, where he has consistently delivered exceptional dining experiences and operational excellence. His background also includes food sales and distribution, where he developed strong expertise in product knowledge, customer relationships, and business growth.Formally educated in baking and pastry at Le Cordon Bleu and the Art Institute of Phoenix, Guillermo combines culinary creativity with deep industry insight to support culinary professionals and foodservice partners. As Felchlin’s Business Developer & Technical Sales Manager for the West Coast U.S./Canada, he supports customers and distributor partners throughout the region, bringing technical expertise, product knowledge, and a customer-focused approach to every partnership.

Guillermo is passionate about sharing more than the exceptional quality of Felchlin products. He is dedicated to communicating the craftsmanship, heritage, values, and stories behind the brand, while highlighting Felchlin’s longstanding commitment to quality, innovation, and sustainability.