A new Level for our Branding

The starting Point: Where we were

Our previous visual identity was characterised by a lack of harmony between its different elements. The imagery was too inconsistent, and there was no clear thread that clearly conveyed our identity. While our products stand for the highest quality, our branding did not sufficiently communicate this standard.
This led to internal dissatisfaction and made it harder for customers to recognise our brand clearly and in a competitive market, we lacked the unique identity that differentiates us from others.

Our Vision: Making Values visible

At the heart of our brand refresh was one key objective: to communicate our high standards of quality, our values, and our passion to the world.

1. Tradition and Craftsmanship: Our products are created through a process that combines decades of expertise, precision, and attention to detail. This deserves a stage that visually and verbally represents these values.
2. Consistency and Clarity: The new brand identity is designed to be cohesive—across our website, social media channels, and printed brochures. A clear and structured visual language will guide our customers through our brand’s world.
3. Differentiation: To stand out more effectively from our competitors, we have deliberately chosen design elements, colours, and imagery that emphasises our uniqueness. This not only captures attention but also strengthens brand recognition.

The Path to Implementation

Developing our branding strategy and translating it into visual elements was an intensive process, but one that we thoroughly enjoyed. Together with experts in design and communication, we asked ourselves:

• What kind of visual identity best represents our values?
• Which imagery and colours reflect our passion for quality?
• What language resonates with our target audience, and how can we communicate this authentically?
• How can we further differentiate ourselves from our competitors?

Through collaboration with external experts and along with internal discussions, our new brand identity gradually took shape.

The Result: A cohesive Concept

Our brand identity is now being gradually updated, reflecting a new and refined presence across multiple elements:

1. Consistent visual Language: Our photography is now aligned, conveying emotion and quality while telling a cohesive visual story. Whether it is a product application shot or a portrait, the unified aesthetic and warm colour tones make our imagery instantly recognisable.
2. Modern Design: By refining our colour palette and typography, our branding appears clearer, more premium, and more contemporary.
3. Authentic Messaging: Our language is concise, honest, and communicates our values directly. We are confident in our quality—but never arrogant.

These changes not only make our products more tangible but also strengthen our relationship with customers, making our brand more recognisable and memorable.

Why does this matter?

Strong branding is not an end in itself—it is the foundation for long-term success, rooted in a well-conceived strategy. Our new identity allows us to make what we are doing immediately visible. Customers now experience a consistent, high-quality brand presence that fosters trust and inspiration. We enhance the "mental availability" of our brand in relevant purchasing situations.

At the same time, we are making a bold statement: we are proud of our tradition and craftsmanship, but we continue to evolve and remain agile. We are unique—and now, it shows.

Looking ahead

For us, this new branding is not an endpoint but a starting point. It motivates us to continuously optimise both our products and our brand presence. Because one thing is certain: our passion for what we do does not stop at design—it lives on in every detail.